Vodafone Case Study

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21 Feb

Vodafone Case Study

Vodafone UK have their HQ in Newbury, Berkshire and as part of the Vodafone Group are the worlds second largest mobile phone company.

The Company

Vodafone UK have their HQ in Newbury, Berkshire and as part of the Vodafone Group are the worlds second largest mobile phone company.


The Event

Founded in 1988 the Corporate Games are the worlds largest multisports festival for businesses. Teams from companies such as Intel, IBM, PWC, N-Power and Vodafone compete in a wide range of sports such as Football, Netball, Basketball, Dragon Boat Racing, Cycling, Tennis to name but a few.

It is a 3 day event held in different cities across the UK who like the Olympic Games bid for the right to host as it brings many social and economic benefits.


The Project

Vodafone has been the leading company to enter the games for many years and regularly wins the Sport for Life Award for entering the largest team normally around 300+ employees.

They require sports teamwear for all of their competitors specific for each sport they are entering and branded with their logo, social media hashtags and numbers to the backs of applicable tops.

The kit then needs to be packed for each competitor and team and distributed at their Newbury HQ on a pre-booked date before the event.


The Solution

We work closely with Vodafone often sitting down with the organisers in Newbury 6 months before the date of the games to discuss competitors, sports being entered, branding required, budgets and critical dates. We then present samples of different options of kit for the different sports and present prices based on these options.

Once approved we manage the project from start to finish including ordering the stock and overcoming any stock issues, embroidering and printing the garments to strict brand guidelines, packing all of the kit into individual teams, delivering and distributing the kit at Newbury HQ.


The Result

Vodafone receive high quality teamwear, well branded, delivered and distributed approximately 2 weeks before the start of the games. The organisers receive many compliments from the recipients of the kit.

The organisers feel confident that they can leave the kit to us to manage from start to finish enabling them to spend their time on important areas like entry forms, putting teams together, communicating with all of the various UK Vodafone offices attending the event and not to forget the games party!

Our first games were Manchester in 2005 and we enjoy our partnership with Vodafone.


From the client.

"Really impressed people and was a massive selling point"

"I think the quality of the kit really impressed people and was a massive selling point for the weekend so looking forward to next year I think we would ideally like something of similar quality. Once again we couldn’t fault your supply chain side of things and I know it was a messy one this year but we appreciate your effort. A huge thanks from the team."

- Vodafone

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If you have an event that you require any type of branded clothing from t-shirts, polo shirts to team wear, jackets or event clothing please get in touch today and we will be happy to discuss your requirements and advise suitable garments and send samples.


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